Projects
Texas Business of Sports Summit
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Problem & Task: Create an event that brings dynamic thought leaders throughout the industry in efforts to fortify McCombs as a leader in sports business education.
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Student Co-Lead on Programming.
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Responsible for speaker recruitment, picking innovative, relevant topics, and forming dynamic run of show.
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Interviewed keynote speaker - Jimmy Pitaro, Chairman and President of ESPN.
TX Boss Website: https://txboss2023.splashthat.com/
Marketing & Strategy Consultant - Anheuser-Busch
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Problem & Task: Evaluate the market position, current success and growth opportunities of AB's flavored malt beverage brand, RITA's.
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Executed a brand assessment, cultural deep-dive and a pricing evaluation to create strategies around returning RITA's back to growth.
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Created a go-to market strategy in Houston, including merchandising and promotional plans, as well as a budget.
Strategy Consultant - San Antonio Spurs
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Problem & Task: Evaluate the financial viability and growth opportunities of the Spurs' minor league team, the Austin Spurs.
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Crafted a market assessment that explored key demographics and habits unique to Austin sports fans.
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Created a Conjoint Analysis to make a financial case for the Spurs to move their stadium closer to downtown ATX